With grocery prices on the rise and customers searching for ways to save, there’s never been a better time to take advantage of your supermarket’s rewards or loyalty program.

Whether you’re looking for personalized discounts, birthday treats, streaming or travel benefits, or early access to weekly sales, many major grocery chains offer memberships that reward you just for shopping.

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If than one grocery store is accessible to you, you may even want to tailor your shopping choices based on the rewards program that holds the most appeal. For anyone who shops at a major supermarket chain, it’s important to at least know about the loyalty options available to you, or you risk missing out on potential savings.

We’ve gathered every detail you need to know about 11 grocery loyalty programs — including paid and free options — so you can take advantage of as many perks as possible.

Kroger Plus

Kroger’s free loyalty program, Kroger Plusis designed to help you save money in the long term. A membership comes with several benefits: personalized digital coupons, access to weekly deals, and points that can be redeemed for fuel for every $1 spent on groceries. According to the supermarket’s description, Kroger Plus aims to save customers an average of $576 annually.

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Boost by Kroger Plus

Serious Kroger shoppers may want to opt for the store’s Boost membership, which is divided into two plans. The Boost membership’s annual fee is $99 (or $13 per month), while the Boost Essential membership costs $69 per year (or $9 monthly).

Either of these options will give you twice as many fuel points, free grocery delivery (same-day delivery for Boost members and next-day delivery for Boost Essential members), personalized coupons, twice as many fuel points per dollar spent compared with Kroger Plus, and Boost-exclusive savings on Kroger-owned brands like Simple Truth, Home Chef, and Private Selection.

Members can snag streaming perks too, as the paid loyalty program offers annual access to either Disney+, Hulu, or ESPN+ for its ongoing Boost members. Boost Essential members will receive a six-month subscription to one of the three streaming services.

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Costco Executive Membership

Costco famously requires a membership in order to shop at the superstore, and it offers two options. For $65 per year, the standard Gold Star membership provides basic access to Costco, but it doesn’t come with “rewards” perks.

For frequent Costco visitors seeking long-term value, the Executive Membership — priced at $130 per year — may be worth the upgrade to gain access to its rewards program. The Executive plan earns you a 2% annual reward on eligible purchases (members receive a “rewards certificate” around renewal time, which can then be applied to another purchase), as well as Costco Travel deals, discounted gas prices, and early shopping hours to beat busy crowds.

The superstore recently added one benefit to the lineup: a $10 monthly credit towards delivery through its website or Instacart for orders of $150 or . Keep in mind that you’d need to spend about $550 a month at Costco to earn back the $130 annual fee in rewards. But if Costco is your go-to grocery chain or you’re feeding a family, it might just be worth it.

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Walmart +

The Walmart+ membership may cost $98 per year — or $12.95 per month — but it offers a range of benefits that go beyond groceries, including free pharmacy delivery, cashback rewards, gas discounts, free shipping with no order minimum, early access to deals, and even savings at Burger King.

As a member, you can earn Walmart Cash on every trip, car rental, or hotel stay booked via Walmart+ Travel, and the paid subscription provides streaming perks as well. Walmart+ members can sign up for either Paramount+ or Peacock at no additional cost through the Walmart+ Benefits Hub when they log into their account online.

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Sam’s Club

When signing up to be a Sam’s Club member, you can choose between two options: Club or Plus. The Club membership costs only $50 per year, while Plus is $110 annually. Both options include two membership cards, instant savings through member-exclusive prices, fuel discounts at select locations, access to Scan & Go (an in-app checkout system that lets you skip checkout lines, track spending as you shop, and access discounts), free curbside pickup for orders over $50, and eligibility for a Sam’s Club Mastercard.

While the Club tier already includes a long list of benefits, a Plus membership comes with perks to consider, such as free shipping and delivery, early shopping hours, pharmacy savings, and 2% cashback earnings (plus another 3% back if you use a Sam’s Club Mastercard).

Club Publix

Club Publixis a free loyalty program that you can join by creating an account online. If you’re a frequent shopper at this Florida-based chain, becoming a member is an easy choice. The program will get you personalized grocery deals, digital coupons, a free sweet treat on your birthday, and early access to weekly flyers.

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Members should download thePublix appto easily manage their accounts and receive notifications for BOGO deals and weekly discounts. You can pay directly through the app during checkout, use it to track your purchases, and even save shopping lists for future grocery runs.

Albertsons for U

As an Albertons for U member, you’ll have access to digital coupons, a monthly offer for a free product, birthday treats, redeemable points for every dollar spent, and personalized deals. Points can be used to earn automatic cash back on groceries, discounts on gas at select stations, or free grocery items.

While $1 spent on groceries typically earns 1 point, Albertsons also hosts points-multiplier events that offer greater rewards for each dollar you spend. Considering that this loyalty program is free to join, there’s no reason not to.

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Target Circle

Target Circle is a free loyalty program that’s fairly comparable to Club Publix, offering customized discounts, digital coupons based on your shopping history, and access to partnerships with brands like Ulta Beauty and Apple that allow you to earn rewards points at stores. (For example, linking your Target Circle and Ulta Beauty Rewards accounts lets you earn Ulta Beauty Rewards points when you buy qualifying products at Target.)

If birthday perks are at the top of your wish list, you’re in luck because Target Circle also gives you 5% off a purchase on your birthday. Can’t get to Target on your actual birthday? This discount is still valid for 30 days, so you have plenty of time to use it.

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MyLidl

By signing up for Lidl’s free membership program, you’ll start saving right away. New MyLidl members get a $5 welcome reward on purchases of $30 or , along with exclusive member deals, the ability to clip electronic coupons, and a free birthday treat.

Most importantly, MyLidl members qualify for the MyLidl Rewards program, which offers different rewards every month. Whenever you shop at Lidl, just scan your app at checkout or enter your account phone number to redeem your monthly rewards.

Each month’s promotions are only valid until the 7th day of the following month, and you must “clip” the rewards online or in-app before heading to checkout. This November, MyLidl rewards for “Super Shoppers” ranged from a free bakery item for spending $100 to a free ready-to-eat meal for spending $400. Members can track their progress toward these cumulative rewards through the MyLidl app.

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Whole Foods

If Whole Foods Market is your grocery store of choice, you’re likely already an Amazon Prime member as well. While Whole Foods doesn’t have a standalone loyalty program, Prime members who shop there can scan their Prime barcode at checkout — or provide the phone number linked to their Amazon Prime account — and earn 10% off select sale items.

If you’re already an Amazon Prime member, download the Whole Foods app and sign in with your Prime account to access benefits like exclusive Prime deals, same-day grocery delivery, and 5% cash back when using Prime Visa or Prime Store cards.

My H-E-B

This Texas-based grocery chain offers a free, coupon-based loyalty program for customers. By simply downloading the My H-E-B app and creating an account, you can clip digital coupons for online and in-store purchases. However, My H-E-B doesn’t include points-per-dollar earnings or perks like streaming or fuel savings, so this rewards model is best suited for customers seeking a simple, coupon-driven option.

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Wegmans

The free Shoppers Club program at Wegmans makes it simple to enjoy the store’s rewards, such as digital coupons based on your shopping history, Shoppers Club-exclusive prices, personalized product suggestions, free pharmacy delivery, and product recall notifications.

Similar to H-E-B, Wegmans prioritizes product-specific discounts and digital coupons instead of a points-per-dollar rewards model. But when it’s free to take advantage of deals that apply to our weekly grocery bills, we’re certainly not complaining.

Loyalty Program	Membership Fee	Birthday Benefits	Streaming Perks	Fuel Benefits	Digital Couponsor Cash Rewards	Grocery Delivery Perks
Walmart +	$98/year or $12.95/month	No	Yes (Peacock or Paramount+)	Yes	Yes	Free shipping and delivery
Costco Executive Membership	$130/year	No	No	Yes	Yes	Yes
Target Circle	Free	Yes	No	No	Yes	No
My Lidl (US)	Free	Yes	No	No	Yes	No
Albertsons for U	Free	Yes	No	Yes	Yes	No
My H-E-B	Free	No	No	No	Yes	No
Wegmans Shoppers Club	Free	No	No	No	Yes	No
Club Publix	Free	Yes	No	No	Yes	No
Amazon Prime x Whole Foods	Prime membership: $14.99/month or $139/year	No	Yes (Prime Video)	No	Yes	Yes
Kroger Plus	Free	No	No	Yes	Yes	No
Kroger: Boostor Boost Essential	Boost: $69/year, Essential: $99/year	No	Yes (Disney+, Hulu, or ESPN+)	Yes (double fuel benefits)	Yes	Yes
Sam’s Club	Club Membership: $50/year, Plus Membership: $110/year	No	No direct streaming benefits, but eligible purchases can qualify for Apple Service benefits	Yes	Yes	Free delivery for Plus members